Travellers on a boat deck in the Mediterranean
CRUISE SMALLER PARTNER PROGRAM

Share remarkable journeys.
Build a rewarding partnership.

Partner with an experienced Australian travel team and help your community discover a more personal way to explore the world.

Free to apply · Currently welcoming selected Australian and New Zealand partners

Australian owned and operated

More than 35 years of travel experience

Small-ship cruises worldwide

Personal partner support

Great travel recommendations begin with trust

Small-ship cruising offers a more personal way to experience the world—with fewer guests, access to smaller ports and journeys that place each destination at the centre of the experience.

The Cruise Smaller Partner Program is designed for genuine travel voices who want to introduce their audience or community to remarkable cruise experiences.

Whether you create travel content, publish destination guides, manage an engaged community or regularly help others plan their travels, we provide the tools, support and tracking needed to build a rewarding partnership.

Travel creator photographing the coastline

More than a referral link

Earn from eligible referrals

Receive competitive referral rewards when eligible referred travellers book, pay for and complete their cruise.

Offer something extra

Selected partner campaigns may include exclusive credits, benefits or special offers for your audience.

Track every stage

Use your private partner dashboard to follow referral activity, customer offer acceptance, bookings and payment progress.

Grow with Cruise Smaller

Successful partners may be considered for paid content campaigns, supplier collaborations, hosted groups and selected cruise opportunities.

Specific rewards, offers and campaign terms are provided privately to approved partners.

See what is happening at every stage

Approved partners receive access to a dedicated dashboard that makes it easy to understand how their referrals are progressing.

cruisesmaller.com/partner/dashboard

Partner Dashboard

Unique Partner Link

cruisesmaller.com/r/SEACOAST

Link Activity

247 visits this month

Audience Offers Accepted

14

Enquiries

9

Bookings Pending

4

Completed Travel

3

Rewards Pending

5

Rewards Approved

3

Payment Status

1 payment processed

Recent Referrals

REF-1024Sarah M.Travel completed
REF-1025David K.Booking confirmed
REF-1026Offer accepted

The referral journey

Link visited
Offer accepted
Enquiry received
Booking confirmed
Paid in full
Travel completed
Reward approved
Payment processed

Illustrative dashboard example

Four steps to a rewarding partnership

1

Apply

Tell us about your content, community and audience. Every application is reviewed to ensure there is a genuine fit.

2

Get your unique link

Approved partners receive a personalised referral link, partner code, program information and access to the private partner portal.

3

Share authentically

Introduce your community to Cruise Smaller through social content, videos, articles, newsletters, groups or personal recommendations.

4

Follow the journey

Track eligible referrals from their first visit through to completed travel and approved partner rewards.

You introduce the traveller. The Cruise Smaller team manages the advice, quotation, booking and payment.

You do not need millions of followers

We value audience relevance, genuine engagement, trust and quality more than follower numbers alone.

Travel and cruise content creators
Instagram and Facebook creators
TikTok and YouTube creators
Travel bloggers
Newsletter publishers
Podcasters
Facebook group administrators
Community leaders
Clubs and associations
Cruise enthusiasts
Photographers and storytellers
Mature and luxury-travel specialists

Our initial focus is on partners whose communities are primarily based in Australia or New Zealand and have a genuine interest in cruising, international travel, boutique experiences or destination-led holidays.

Everything you need to share confidently

Unique referral link and code
Private partner dashboard
Cruise and destination information
Selected images and videos
Campaign resources
Content ideas
Featured cruise updates
Personal support from the Cruise Smaller team
Referral and payment-status updates
Future collaboration opportunities

Cruise Smaller is owned and operated by the Sun Island Tours team, which has been helping Australians travel for more than 35 years. Approved partners are supported by real cruise specialists rather than an anonymous affiliate platform.

Cruise specialist helping travellers

Create content your audience will genuinely enjoy

Here are some content concepts to spark ideas. Approved partners receive guidance and resources from the Cruise Smaller team.

Why choose a small ship?

Why choose a small ship?

Fewer guests, more personal service and access to ports large ships cannot reach.

Greece or Croatia?

Greece or Croatia?

Compare two of the Mediterranean’s most beloved small-ship cruising destinations.

Five differences between large and small ships

Five differences between large and small ships

Help your audience understand what makes small-ship cruising unique.

A closer look at a featured vessel

A closer look at a featured vessel

Tour one of our handpicked ships and share what makes it special.

What is included in a small-ship cruise?

What is included in a small-ship cruise?

Break down what is typically included so there are no surprises.

How to choose the right cruise

How to choose the right cruise

A practical guide to matching the right journey to the right traveller.

Destination guides

Destination guides

Bring ports and coastlines to life with visual storytelling.

Cruise reviews and firsthand experiences

Cruise reviews and firsthand experiences

Share genuine impressions from completed journeys.

Behind-the-scenes travel content

Behind-the-scenes travel content

Show your audience what daily life onboard really looks like.

Ask a cruise specialist

Ask a cruise specialist

Put your audience’s questions to our experienced team.

Authentic recommendations. Clear relationships.

We want every Cruise Smaller recommendation to feel genuine, useful and transparent. Partners must only publish accurate information and must clearly disclose when they may earn a reward or have received another commercial benefit.

Partners may not:

Make false or misleading claims
Advertise unauthorised discounts
Present themselves as employees of Cruise Smaller
Collect customer payments
Create false enquiries or bookings
Refer themselves
Use referral links for existing Cruise Smaller customers
Operate coupon or voucher websites without approval
Bid on Cruise Smaller or Sun Island Tours brand terms
Use spam, automated messages or misleading advertising
Alter Cruise Smaller supplied content in a misleading way

Trust is central to every Cruise Smaller partnership.

Mediterranean coastline at sunset

Where could the partnership take you?

Referral partnerships are only the beginning.

As the program grows, selected partners may be considered for paid campaigns, cruise-company collaborations, hosted group opportunities, destination storytelling and selected cruise familiarisation experiences.

These opportunities are discretionary and may depend on audience suitability, professionalism, content quality, engagement and demonstrated referral performance.

Apply to become a Cruise Smaller partner

Tell us about yourself, your audience and how you would like to work with Cruise Smaller.

Personal information

Online presence

Audience

Application information

Partnership interests

By submitting, you acknowledge that participation is governed by the Partner Program Terms.

Frequently asked questions

Ready to share a smaller way to cruise?

Join a growing network helping travellers discover remarkable journeys with fewer guests, smaller ports and more personal experiences.

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